I read in the Daily Dog today that Disney is changing its strategy when it comes to pushing its brand via kids’ foods. Rather than plastering Snow White and Aladdin on chips and cookies, Disney is stamping eggshells with Tigger and adding Buzz Lightyear to produce stickers. Disney began its health-food promotions in 2006 and now offers more than 250 items in its Disney Garden line. Sales rose 70 percent in 2008 over the previous year and Disney is being patted on the back for being more socially responsible.
Some people aren’t exactly pleased with Disney’s new marketing strategy. Susan Linn, director of the Campaign for a Commerical-Free Childhood told the Washington Post, "If we think about children's well-being, the best thing we could do is to stop marketing any food to them and let parents make choices about what their children eat without being undermined by advertising."
Unfortunately, I don’t think there’s anyway we can get companies to totally eliminate advertising to children. I agree with Linn that it’d be great if parents could make dining choices for their children without Winnie the Pooh or Tony the Tiger pulling the puppet strings, but if I have to choose between companies throwing money behind French fries, soda and sugary cereal or fruits, vegetables and dairy products, I’m all for those stamped eggs.
Unfortunately, I don’t think there’s anyway we can get companies to totally eliminate advertising to children. I agree with Linn that it’d be great if parents could make dining choices for their children without Winnie the Pooh or Tony the Tiger pulling the puppet strings, but if I have to choose between companies throwing money behind French fries, soda and sugary cereal or fruits, vegetables and dairy products, I’m all for those stamped eggs.
Photos from:forums.wdwmagic.com/showthread.php?p=3377122
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