Recently we set aside time here at BMC to discuss the changing media landscape and what we need to do to stay one step ahead. We talked a lot about reaching out to the blogosphere and found that comparing the many different user-generated sites on the Web was like comparing apples to oranges.
We see an online news site, like the Huffington Post, as being a lot different than a straightforward commentary on a single topic, like our own blog. Dividing these sites into categorical types helped inform our discussion when it comes to blogger relations. I thought it might be helpful to share these "blog types” with all of you.
Online News Styles:
1. Newspaper/magazine – an Internet-only newspaper or magazine, like the Huffington Post
2. Commentary – traditional blog with the author commenting on a particular topic, like the Brown Miller Communications blog3. Community newspapers – a blog that provides news and/or commentary on a specific neighborhood, city or region, like http://www.claycord.com/
4. Consolidation of news feeds – aggregates blog and/or news postings on a particular topic onto one site, like http://winebusinessmonthly.com/blogs/
5. Traditional media online – blogs written by reporters/columnists in addition to their broadcast/print work, like the Contra Costa Times’ aPARENTly Speaking
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