Last night, Nicole and I had the pleasure of representing Brown Miller Communications at the 2009 Northern California Silver & Bronze Anvil Awards Gala at the Sir Francis Drake Hotel in San Francisco. The awards were presented by the Public Relations Society of America's San Francisco Chapter. BMC was up for two awards for our client, the California Center for Public Health Advocacy, on our campaign winning support to implement the nation's first statewide menu labeling law.
We were two-for-two as we took home an Anvil for Best Social Media Program for our YouTube piece Brochures...Fast Food's Answer to Obesity and the top award for Best Public Service/Public Affairs Programs on the overall menu labeling campaign.
Although each campaign is run distinctively in its own right, awards like this reflect on essential characteristics of BMC's work. This campaign highlighted the importance of menu labeling and effectively brought the need to life generating strategic results such as having Governor Schwarzenegger signing it into law.
Salud!
-Tasha
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