Selasa, 08 September 2009

Just What Does That Gold Medal on That Bottle of Wine Mean?


Jerry Hirsh reported in Friday’s LA Times about some research that Robert Hodgson has conducted about the medals that are awarded at wine competitions.

Hodgson, a retired professor from Cal State Humboldt looked at the results for more than 4,000 wines entered in 13 U.S. competitions in 2003 and found little consistency in what wines won gold medals. You can read the entire article at http://bit.ly/ltm6y

Hodgson appears to have done his homework and waded through a ton of data to report on what every winery owner/winemaker has secretly known for years - enter enough contests and you’ll get gold medals.

Nobody every says, “I entered my wine in 10 contests and won a single gold medal,” they just say, “Look at the gold medal my wine won.”

Once again it underlines that consumers should not let other people tell them what is and isn’t a good wine for them.

From personal experience, there is a well know wine merchant that I buy my French wine from. I have never bought a red wine from him I didn’t love. However, on the other side of the coin, I have also never bought a bottle of white wine from him I liked. So does that mean he sells bad white wine? No – just that he and I have different tastes when it comes to white wine. The same can be said of the wine competitions. Just because a wine wins a medal doesn’t mean you’ll like it.

Explore, taste, enjoy and don’t let what others say keep you from finding some great wines on your own.

Ken

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