Aside from using the Internet for research, e-mail has long been the most popular activity online. But according to Nielsen Online, nowadays more people in the U.S. and other leading digital countries around the globe are using blogs and social networks more than e-mail. Surprised? I have to admit I was a little bit.
According to the report, while search and destination sites remain the most popular online activities, social network and blog use exceeded that of e-mail, increasing their reach by 5.4 percentage points. In addition, time spent on social networks and blogging sites is growing at over three times the rate of overall Internet growth.
This just reaffirms the fact that social networking and blogs are here to stay, at least until the next big thing comes along.
~ Nicole
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