Twitter has certainly taken off in the past few weeks and everyone in our office wants to keep up with how this communications tool is changing the way we, as communicators, do business. I lot of the discussion has been about how the rise of social media is changing or pushing out traditional media outlets.
I'm always happy to see traditional media outlets embrace new approaches, as the Chicago Tribune did today. Today's masthead features the Twitter handles of the publisher and editors.
Pretty cool! I know a lot of reporters are using Twitter to interact with their community but I think the Chicago Tribune may be the first to make the linkage so blatant. I'm curious if there are other papers out there that are already doing this and, if not, who's next?
~ Nicole
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