Well a fast food giant has done it again, taken an otherwise healthy food and made it unhealthy. McDonald's did it with salads (and just about every other fast food chain followed).
Now Burger King has done it with the Apple! The icon of healthy living (remember, an apple a day keeps the doctor away.)
BK is calling this part of their “new BK Positive Steps Nutrition Program and nutritionally balanced kids meal.” I can’t believe they are saying that with a straight face.
To help hook kids on the new fried apples, BK is pulling a page from the business model of your local crack dealer. They are offering free samples at select Little League games featuring a Burger King Fresh Apple Fries scoreboard.
Burger King goes national with apple fries
Tell me – what’s wrong with just dropping a nice, round, fresh apple in your kids’ meals? Did that thought even occur to anyone at BK?
Ken
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