In the spirit of Halloween, Jimmy Kimmel asked parents to play a trick on their kids by telling them that they ate all their candy. As you can imagine, this did not go over very well. In all the hilarity of the video, it is a bit disconcerting to realize that most of us are still that little kid crying about our candy.
Our gut reaction when people tell us no is to kick and scream and complain (Tea Party, Oakland's Occupy Wall Street). There's nothing wrong with a good protest or a good yell every now and then, but notice the kids at the end who approach their parents with humility and reason. Those are the kids I'd want to talk to. Those are the kids who deserve their candy.
The PR world is a tricky game of navigating around those who shout and cry, those who use reason and others lost in the middle. Unfortunately, the loudest (or wealthiest) one seems to win out more often than not. While I'd much rather give the candy to those kids who can shrug it off, I'd probably throw it all at the one screaming just to get it to go away.
This started as a small rant, but now I'm finding I could probably write another 20 pages on the parallels of this video to the modern psyche of America. Instead, just enjoy this video of children crying. It really is funny.
-Matt
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