Comparing Social Media Tools

Recently, one of our clients wanted to get our counsel on how they should join the social media ecosystem. After telling them about the new ways for them to connect with their audiences and share their messages, we created an appropriate strategy based on their resources, audiences and goals. Not every social media tool or network is right for every client, and we want to make sure that we match them up appropriately.

I have created a chart to help with determining the best social media network or tool to use for your audience with information on Facebook, LinkedIn, NING, Twitter, Four Square, YouTube and Flickr. Obviously there are tons more out there, but these sites come up most frequently in client conversations. At a quick glance, you can see what popular social networking sites are, audience demographics, how individuals use the site, how companies use the site, what the site is best for and some general comments.

I hope this helps other people out there as they explore social media tools and networking sites to include in their social media plan.

~ Nicole



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