We hear the term "Social Marketing" on a daily basis but do you know what it really means? Some say it's Facebook. Or Twitter. Or blogs. Or advertising. For us, it's more than just a tool, it's our bible -- and you can put your right hand and swear by it because it's been our road map to success. Want to know more about BMC's tenets of a successful social marketing campaign? Check out our score card and find out the secret to our winning team's approach.
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