Coke's newest marketing ploy

Coke is about to debut a cute new 7.5 ounce can to encourage people toward moderation.

Here's the question...do you think most teens who guzzle 20-ounce or even 32-ounce sodas are going to switch?

And then there is the analogy to tobacco. The tobacco companies didn't fool anyone when they dealt with criticism by heavily marketing "light" cigarettes. Light cigarettes? Why not stop smoking?

The soda companies are trying a similar sneaky tactic. It is better to swap sugary soft drinks for refreshing drinking water.