One of the key tenets of public relations is to reach the right audience with your message. The best way to reach your audience is to frame your message and communicate it appropriately. For example, when we reach out to ethnic media we make sure we have spokespersons available who speak that particular language.
I'm happy to see the Obama administration has got this figured out. Last week Dan Restrepo, the White House's senior adviser on Latin America, addressed the Hispanic-media in Spanish during a press briefing on America's changing Cuba policy. According to the Huffington Post, it's believed Restrepo is the first person to speak Spanish during a White House briefing.
While I don't think it's necessary to have a Spanish interpreter for all official functions, I think it's a smart move on the administration's part, or any organization for that matter, to take a simple and highly effective step to communicate with its audience more effectively.
~ Nicole
Tidak ada komentar:
Posting Komentar