You push, and push and push, and suddenly the whole house of cards comes tumbling down.
With Governor Schwarzenegger’s signature yesterday, California became the first state in the nation to require fast food chains to post calorie information on their menu boards. Huge victory for health and consumer information advocates!
Ah but then today we learn that Yum Brands (Taco Bell, Pizza Hut, KFC), seeing the way the winds are blowing, is going to extend the mandate and post calorie counts on menu boards in their restaurants all over the nation. For their sudden concern for consumer rights and health, Yum Brands was rewarded with an immediate 21% jump in their stock! 21% admist one of the greatest stock market turmoils in history!
Hard to imagine McDs, Jack and the Burger King will let Yum Brands hold on to that highly marketable distinction for long. I expect, within a year, it will be common place to find calorie counts on menu boards in every state in the nation. I'm Loving It!
Mike
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