I just read about Cedra Clinical Research, an overnight clinical research company, that luanched a campaign meant to build awareness about patient recruitment for clinical trials. Okay, I'm cool with recruiting people for clinical trials - medical advancement is important.
The company launched www.getyourdrugon.com, inviting users to invent drugs to prescribe and send to friends. The site in itself is pretty cool and funny, but I find the overall message really disturbing and insidious. Does anyone else take issue with the fact that someone thought creating drug cocktails and pushing them on friends was a brilliant campaign piece?
No? Well, how would you feel if your kids turned this into the next Facebook?
~ Nicole
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